IronForge

IronForge is a modern, conversion-focused starter website built in Webflow for a fitness brand launch. The project prioritises clear structure, mobile-first design, and lead generation — featuring CMS-driven coach profiles, transparent pricing, and a streamlined contact flow designed to convert.

Project Type:
Webflow Starter Website
Role:
Webflow Development / CMS
Year:
2025
Link:
http://sandbox-e8fd7b.webflow.io/
Ironforge website homepage with navigation links, bold slogan 'Build Strong. Move Fast. Feel Unstoppable.', class details, free trial and membership buttons, and web development section with image of people in a modern office.

What I Delivered

  • Modern, high-impact landing page built in Webflow
  • Clean, scalable class naming using Client-First
  • Bespoke animations for hero, buttons, transitions
  • Fully responsive mobile-first build
  • Integrated CTA pathways for conversions
  • Optimised structure for speed, clarity & SEO basics

My Approach

  • Established a clean layout with logical reading flow
  • Strengthened visual hierarchy using spacing, typography & contrast
  • Enhanced CTAs with subtle micro-interactions
  • Simplified the hero section for instant clarity
  • Built components modularly for scalability

FINAL DESIGN & LAYOUT GALLERY

“Below are real screenshots from a live Webflow project, designed and built end-to-end.”

Gym website homepage with tagline 'Build Strong. Move Fast. Feel Unstoppable.', workout images including a person lifting barbells, a dumbbell, a massage gun, and gym interior.

“Landing page — hero, pricing, and CTA flow”

Pricing and memberships for gym plans showing three levels: Starter at £79/month with kettlebell exercise, Unlimited at £129/month with man swinging a kettlebell, and Pro from £199/month with spotter assisting squat with barbell, followed by FAQ section.

“Pricing & membership section”

Meet Your Coaches section with photos of Lisa Winters, Jhonny Lothbrock, and Tom Hitchen, each with arms crossed and black workout outfits, plus a timetable preview of weekly fitness classes.

“CMS-driven coach profile layout”

Portrait of a serious woman with folded arms wearing a black sleeveless top against a dark background.

“Responsive grid and content hierarchy”

OUTCOME

The final build delivered a clean, conversion-focused landing page with premium visuals and smooth interactions. The structure is scalable, easy to maintain, and designed for business growth.

Ready to build something high-impact?

Let’s Work Together →
CW logo in white on black background.

Let’s build something great together — reach out anytime.

© 2025 Cyrus Wolf. All rights reserved.